April 26, 2021 News | Press

SMP advises Amplifier again on financing round

Berlin – SMP advised early-stage investor Amplifier on its investment in the Berlin-based startup Hive. The young company has set itself the goal to democratize the direct-to-consumer business. The €6.6 million seed round, led by Earlybird Venture Capital, included Amplifier as well as existing investors such as Picus, Flixbus Founders and Forto Founders. With the funding, Hive aims to invest in and expand its Team. Amplifier was again legally advised on this investment by a Team led by SMP partner Stephan Bank.

"We are experiencing extraordinary growth in the e-commerce sector not only since the beginning of Corona. Operationally, this leads to increasing complexity on the path from the online store to the customer. For strategic investments in innovative and custom-fit solutions in the area of these supply chains, no time seems better than now", says SMP partner Stephan Bank.

More information can be found on the Hive company website.

Advisors Amplifier: SMP
Dr. Stephan Bank (Lead), Partner
Dr. Florian Wilbrink, Associate

Amplifier Ventures is a Berlin-based early-stage venture fund, targeting the supply chain by investing into logistics and mobility tech for industrial transformation. As a specialized fund, Amplifier leverages its expertise and extensive network of industry partners to support founders.

Hive is a young startup from Berlin that aims to revolutionize operational D2C commerce. By developing a customized solution for the fast growing market of young D2C e-commerce merchants, Hive increases customer satisfaction, supports merchant growth and improves quality along the entire operational value chain. The company was founded by Oskar Ziegler, Franz Purucker and Leonard von Kleist.

About SMP
SMP is a boutique law firm for tax and business law which is active in the core fields of Tax, Funds, Corporate, Litigation and Transactions. The attorneys and tax specialists at SMP represent a broad client base, which ranges from emerging technology companies and family-run SMEs to large corporations as well as private equity and venture capital funds. Founded in 2017, SMP has become one of the leading players for venture capital, private equity and fund structuring in Germany. The firm and its partners have been recognized nationally and internationally by JUVE, Best Lawyers, Legal 500, Focus and Chambers and Partners. Today, SMP has more than 60 experienced lawyers and tax specialists in three Offices in Berlin, Hamburg and Cologne.


Holm Krause
Senior Corporate Communications Manager, Berlin Office